Hi! My name is
Harri Thomas

I grew up on a sheep farm in Australia, but pretty soon after graduating found myself working on Madison Avenue in New York working as a Brand and Strategy consultant. During this time, I was lucky enough to work with some of the world’s largest companies like Johnson & Johnson, Diageo, Delta Airlines and American Express, helping them optimize communications, brand strategy and new product launches through qualitative research.

Central to this work is recruiting really high quality research participants, but the solutions we were forced to rely on were expensive, slow, and often couldn’t find research participants with the skills and experiences we needed. This friction lowered our collective ability to generate insights and lead me to Co-Found Respondent; a DIY marketplace that connects companies with research participants.

From my neighbours spare bedroom in Brooklyn, handing out flyers on the street, Respondent is now:

  1. Helping thousands of researchers from companies like IBM, Intuit, Microsoft, Uber and Airbnb become masters of their research, and never feel overwhelmed or frustrated by the task of recruiting participants.
  2. Paying out tens of millions of dollars a year to a thriving community of hundreds of thousands of research participants.
  3. Growing a diverse, fully distributed team of employees looking to realise their ambitions of working on substantial challenges in tech, regardless of their background or where they live.

Together, Respondent is working to realise a world in which research is the oxygen of intelligent innovation.

My professional experiences have instilled in me the necessity of putting customers at the centre of everything I do, and my personal experiences have shown me the importance of prioritising continuous learning and growth. The combination of these values has stood me in good stead when dealing with ambiguity and overcoming challenges.

I’m passionate about research and startups, and I’ve spent a lot of time thinking about the challenges associated with growing a research function and building a business from scratch.

In my personal life, I mentor early stage Founders through my volunteer work at Growth Mentor, attempt to catch fish, go for runs with my Irish Setter, and I love getting to the mountains for a ski when the opportunity arises.  I also recently became a licensed wedding officiant in the state of Louisiana, so if you know anyone being married in New Orleans, I’m your guy!

If you have any questions, or think I can be of some assistance in some way, I’d love to hear from you. I’m only an email or a tweet (@harri_thomas) away!


A Selection Of 
Published Articles

Giselle: Interview

Giselle is a multi-instrumentalist mathematics major, who after a break from music is once again back in […]

What is the best research methodology?

In order to answer this question, we analyzed data from 17,173 recruitment projects posted on Respondent, by researchers […]

How many participants do I need for my qualitative study?

Academic theory on the topic suggests that whatever you’re researching, you want to aim for “saturation,” i.e., […]

Sam Chirnside: Interview

Recurring motifs, geometric patterns and optical illusions serve to amplify the free form nature of Chirnside’s psychedelic […]

Want to
Get In Touch
with Harri?

Contact Information

Questions? Comments? Qualifications? If you can’t find what you are looking for, I’d love to hear from you.

Feel free to get in touch.

Email address: harri@harrithomas.com